The total lunar eclipse will take place on the night of July 27th and July 28th, peaking around 8:20pm UTC. During the course of the eclipse, when the moon is passing through the shadow cast by planet Earth, it will display a deep red and orange colour, rather than just going dark. This unusual effect is known as Rayleigh Scattering - bands of green and violet light in the atmosphere become filtered during an eclipse. Rayleigh Scattering is also the reason for the colour of sunsets, the sky, and even blue eyes.
The partial lunar eclipse will begin at 6:24pm UTC and the full show will begin an hour later at 7:30pm UTC. The total eclipse will come to an end by 9:13pm UTC and the moon will be visible in whole again at 10:19pm UTC.
This July, the full moon and the lunar apogee fall on the exact same date. July 27th, 2018. Lunar apogee is the moon's farthest orbital point from Earth, making the moon appear extremely small and distant. Sometimes called an apogean full moon, or micro-moon or mini-moon, it takes more time to cross the Earth's shadow than does a full moon that's closer to Earth and moving faster in orbit, which is why a full moon at or near lunar apogee adds to the duration of a total lunar eclipse.
Credit for Image at Top of Page: http://www.higherperspectives.com/blood-moon-july-lunar-eclipse-2581289786.html